El Kelaa M’gouna

Rose Shop

Travel to El Kelaa M’gouna – The Festival of Roses

El Kelaa is well known for the making of “eau of roses”, a perfume obtained from the distillation of petals of roses which grow abundantly in the area, hence giving its name to the local valley “The Valley of Roses”.

This is also the origin of one of the most famous festivals in Morocco, “The Festival of Roses”. In spring the entire valley is literally covered in pink roses – providing a scenic backdrop to some pleasant walking.

El Kelaa has a reasonable range of services and facilities including banks, pharmacies, fuel and supermarkets. Once a week craftsmen, farmers and livestock farmers gather to create a busy, colourful market. The Rose harvest is celebrated in May with a colourful festival. Various rose-related products can be bought in the area, including soap and rosewater.

The town is well located as a base/start point for trekking in Jebel Saghro or around the Mgoun Massif.

There are many cafés where you can sit outside and watch the bustle and frantic commercial life.

El Kelaa M´gouna is located some 75 km from Ouarzazate and its airport (served by scheduled flights from Casablanca), or around 295 km from Marrakech (served by low-cost flights from Europe). Private transport with driver/guides can be chartered for travellers not keen on the idea of self-drive in remote and isolated areas.

  • Gateway town for trekkers heading into the mountains of Jebel Saghro and the Mgoun Massif
  • Plan a visit to coincide with the Festival of Roses, celebrated in May each year


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